Comedian Turned CEO Helps You Star in Your Career

Ron Shaw's against-all-odds success grew out of his diverse and colorful experiences in show business and the corporate world. Raised in a blue collar family that once lived over their Philadelphia candy store, he received early lessons in tenacity and discovered the importance of taking initiative for getting ahead.

Later, in Miami, after seeing his father swindled, 10-year-old Ron negotiated a job as a paperboy and a payment plan on a stunning new bicycle. At 11, he asked for an audition and was suddenly in show business, first as a piano player then, at 15, as a comedian, eventually opening for such greats as Dean Martin and Liberace. At 22, newly married and needing a steadier line of work, he left comedy to become a pen salesman for Bic.

Using skills he learned on stage, Shaw earned five promotions in 14 years and became the industry's youngest national sales manager. After being fired due to nepotism, he joined then-obscure Pilot Pen Corporation of America, where today he is the President and CEO-and where sales have risen from a plateau of $1 million to nearly $200 million.

A book of great charm and endless good humor, "Pilot Your Life's" engaging stories, dramas and lessons cover the essentials of what you need to star in your own career, including:

  • Selling yourself
  • Creating your own opportunities
  • Capturing attention for your product and business
  • Surviving a tough audience
  • Using show business secrets for rave presentations
  • Steering your life in the direction you want to go

"Pilot Your Life" delivers inspiration, entertainment and practical wisdom from a man who learned early in life not to wait for permission to pursue his dreams. There are lessons here that anyone in business today can take to heart with a smile.







Chapter Titles & Excerpts
  Introduction
Chapter 1 Potential Disasters Are Your Friends  
Chapter 2 Innovate, Negotiate, Succeed
Chapter 3 Risk Is The Handmaiden of Opportunity
Chapter 4 Reinvent Yourself  
Chapter 5 First Impressions Can Be Deceiving: The Larry King Story  
Chapter 6 Perfection Can Be Rehearsed  
Chapter 7 How to Survive a Tough Audience  
Chapter 8 You Can’t Juggle without Focusing  
Chapter 9 Life and Career Crossroads  
Chapter 10 Career Choice by Irresistible Forces  
Chapter 11 Sink or Swim Sales School  
Chapter 12 To Stand Out, Stand Up
Chapter 13 To Sell to the Head, Speak to the Heart  
Chapter 14 "It’ll Never Work"  
Chapter 15 The Big Picture Includes Details  
Chapter 16 The Power of Goals  
Chapter 17 Starting Over  
Chapter 18 Taking Risks in Advertising  
Chapter 19 Publicize Your Name  
Chapter 20 Protect Your Name  
Chapter 21 Are You Saying What They’re Hearing?
Chapter 22 Show Business Secrets for Presentations  
Chapter 23 Listen to Your Instincts  
Chapter 24 Marketing Hidden Treasures  
Chapter 25 Pay Attention to the Big Rocks  
Chapter 26 Fanatical Customer Service  
Chapter 27 Your Greatest Assets  
Chapter 28 When Saving Money Is a Lousy Investment  
Chapter 29 Creating New Markets  
Chapter 30 Failure Is a Great Teacher  
Chapter 31 Overcome Setbacks With Tenacity  
Chapter 32 Impossibility Is Not an Option  
Chapter 33 Profit Isn't Everything  
Chapter 34 Pilot Your Life







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